The Consequences of Cheap SEO Services

Marketing your business online properly and effectively is the first step to promote the services and/or products your online company provides. But running a business can be time consuming and sometimes you would not have the time to market your business in a proper way via online marketing. That is where an SEO or Search Engine Optimization provider comes in. An SEO provider will make your site accessible to online visitors by ranking your site highly in a search engine like Google. It increases the traffic or the number of online visitors on your site. As a result, these visitors may purchase your services or products or even recommend your site to others. This will greatly increase the profits of your business.

There are plenty of SEO providers online that can meet your specific needs. Some provide cheap services, others claim affordable services and there are those who will provide expensive services that can put a hole in your pocket. Most business owners will automatically go for the cheapest one, thinking that it will greatly benefit them. But the consequence of this action may prove detrimental to your website.

Getting too cheap SEO services can be devastating to your business. The first impression and introduction of your online business to visitors online must not be handled by an amateur SEO provider. You would not hire a cheap contractor to build your dream house, would you? It is the same as with your online SEO provider. The important thing is to receive quality link that will increase your brand visibility and amplify your website’s online presence.

Some of the repercussions of obtaining the services of a shoddy and low-priced SEO provider is that Google can mark your links as spam. Last April 2012, Google launched an anti spam program called Google Penguin. Google Penguin has been relentlessly pursuing spam in every site and shutting down link networks of different sites and blogs. An amateur SEO provider may not know what he is doing and will provide links of your site that will look like spam for Google Penguin. You must understand that building links and creating connections for your website takes patience, time and money. You must be willing to shell out money to have your site properly linked and have those quality links. Link building campaigns does not happen overnight. Google Penguin might also ban your site if it deems your links as spam material. Another thing to consider is that professional SEO services given by reputable providers offer quality and unique content to best describe your site. This is another promotional tool that a decent SEO provider will give you. Last February 2011, Google gave us Google Panda that encourages quality content from different websites created around the world. If it will see that your website does not produce quality content, it can shut your website down. From a business standpoint, it is important to have quality and unique content as this will encourage online visitors to click on your site. This will result in increased traffic, increased business profits and people will even recommend your site to other. Another service that an SEO provider can offer is social media marketing. It is not only important to get thousands of likes or gain followers but obtain that target audience that can make your business grow and increase its profits. A talented SEO provider can give that you.

It is important to study and research for the best SEO provider that will fit your needs and your budget. You need to spend a little more to have an effective marketing campaign online but it doesn’t mean that you have to shell out a small fortune. The key is research for a reputable SEO provider and talk to them. A reputable provider will make an effective campaign that will surely fit your budget and will talk to you in every process of the campaign. Having your site banned or blocked will certainly be bad for your business’ reputation.

Safe Parameters Before Going for Cheap SEO Services

There are plenty of SEO providers in the online market today with different price range for their services. Business owners or website owners commonly go for the cheap SEO services that they can find, hoping to get a big bang out of their buck. But by going directly to cheap SEO providers, they make their websites vulnerable to unethical practices usually done by affordable SEO providers. Black hat SEO techniques are used by most of the questionable SEO providers. These techniques trick the search engine by letting it think that your website is of good content even if it is not and placing it high in search engine ranks. This will be good for your business at first but the major search engines will catch up to you and will eventually ban or block your website from the online community.

Professional SEO services given by reputable SEO providers are used by online businesses to market and promote their website. This will increase their website’s traffic and eventually increase their profits. Some of their services are reviewing the content and structure of your website, development of your content, manage and develop online campaigns, build links to connect your website to other websites and so much more. Hiring an SEO service provider will greatly improve your site and will potentially increase your clientele base and sales revenue.

If your budget only calls for a low cost SEO provider, you must protect yourself and your website from scammers and unethical SEO providers. Looking for an affordable but quality SEO provider is really difficult, but there are some things that you must consider and put into your mind. No SEO provider can guarantee a number 1 rank in any search engine unless they own the search engine itself. This is not possible so if someone boasts that to you, look elsewhere. Next is to ask for a proper detail of an SEO provider’s campaign plan for your website. They should be able to explain properly what they intend to do with your website. If they can’t, then do not hire that provider. But if they propose black hat SEO techniques, never hire them. You must read up and do your research about black and white SEO techniques and scrutinize the plan that an SEO provider will give to you. Remember, using black hat SEO’s will remove your website from any search engine’s index. Also, be wary of SEO’s that promote free for all links because this will not really affect the ranking of your website. Next is to ask for their previous works done to past clients. If they won’t show you any samples, it is a sign that they are scammers. Usually, a good SEO provider will be proud to show you their works. Next is to ask for references. An SEO provider is willing to give you the contact number of their previous client. You can contact their previous client and ask how the SEO provider has improved their website. Lastly, ask and understand where your money will go. Be clear if your website will either go to permanent or temporary advertising. Some SEO’s will put your website in advertising page instead of search results so be careful.

You can find out more about protecting yourself from questionable SEO providers online. The internet is a veritable trove of information where you can study and research about how search engine works or how an SEO service provider can help you before you decide to hire a real SEO service provider. Google has different articles that will help you gain knowledge on how SEO works and how to protect yourself from scams. The key is to study and understand the SEO industry before deciding to hire a service provider yourself.